Scope
Podcast
Contractor Marketing
INDUSTRY
Construction
YEAR
2025 - Present
Heide Contracting
Heide Contracting turns unused crawl spaces into functional basements, handling everything from foundation repairs to mold and leaks. To expand their reach and educate, they envisioned Beneath It All with Heide, a podcast sharing real stories, expert advice, and basement renovation insights.
It is a content platform that combines expert insights, client stories, and practical guidance into an engaging, binge-worthy podcast. Our team collaborated closely with the CEO, Alex to craft a brand voice that reflects his passion for educating homeowners and demystifying a process that is still relatively new in the U.S.
Beyond visuals and audio, we guided the overall podcast strategy, ensuring content flow, episode structure, and storytelling aligned with Heide’s mission of informing, inspiring, and empowering homeowners. The work positions Heide Contracting as an industry leader in basement renovations and foundation solutions, turning complex construction topics into approachable, actionable insights for their audience.
The result is a fully integrated brand and podcast experience that not only educates homeowners but also strengthens their authority and presence in the market. By transforming underutilized spaces into exceptional living environments, the brand now has a platform that truly reflects their vision helping families envision more space, comfort, and possibilities right beneath their homes.
Adode Media is a performance marketing partner for Atlanta medical practices, contractors, and nonprofits. We turn your reputation into revenue. No more relying on word of mouth alone. Just consistent, scalable growth built on the trust you've already earned.
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