Scope
Branding
Web Design
Performance Marketing
INDUSTRY
Healthcare
YEAR
2025 - Present
Georgia Pediatric Healthcare
A Medicaid-certified homecare provider serving Metro Atlanta, Georgia Pediatric Healthcare delivers compassionate, in-home services to infants, children, and young adults with complex developmental disabilities. Their mission is to work alongside families and healthcare providers to create personalized care plans that address the needs of the whole family.
While their services were trusted and valued by their community, they needed a cohesive brand system, and a marketing strategy to reach more families in need.
We set out to create a brand experience that conveys compassion and credibility while remaining approachable for both children and parents.
A minimal, connection-focused logo, soft neutral color palette, and a mix of serif and sans-serif typography convey trust, clarity, and approachability. Gentle icons, authentic care-centered imagery, and playful patterns add personality, creating a brand experience that feels compassionate, relatable, and welcoming.
From vision to reality, Georgia Pediatric Healthcare now has a unified, impactful brand presence from its logo to its digital campaigns that truly reflects its promise: Compassionate Care. Family Support. Clinical Excellence — All at Home.
Families can now more easily discover their services, build trust from the first interaction, and connect with the care they need. The organization’s refreshed identity not only looks the part but also embodies the quality, compassion, and dedication at the heart of everything they do.
Creative marketing agency helping local Atlanta businesses grow through podcast production, branding, web design, and performance marketing.
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