Dope Pieces Puzzle Company

Founded by lifelong puzzler Kris Hale, Dope Pieces Puzzle Company celebrates diversity, representation, and artistry through carefully crafted jigsaw puzzles. Each puzzle features vibrant artwork that reflects the beauty of cultures, people, and stories often underrepresented in mainstream puzzle collections.

Kris came to us with a clear mission but an unclear visual identity. She knew the feeling she wanted her brand to evoke but needed help translating that into a polished, cohesive presence across packaging, marketing, and digital platforms.

We dug deep into her vision exploring the emotions, music, and stories she wanted her customers to experience. From there, we brought it to life with a striking new logo, a rich color palette, cohesive social media assets, and packaging that transformed each puzzle into a collectible work of art.

The centerpiece of the rebrand? A bold, beautifully designed box that Kris proudly calls her favorite part of the entire project.

The result was a brand transformation that truly reflects the heart of the mission. From eye-catching packaging to a unified visual identity, every element now tells Dope Pieces’ story with clarity and impact.