Social Media Marketing
Your Competitor Is Posting Reels—Should You Be Too?
You’ve just finished scrolling through Instagram and noticed something: your competitor, whether it is the law office down the street, the restaurant across town, or that new vet clinic, is posting Instagram Reels for business on a regular basis. They are showing off behind-the-scenes footage, sharing quick tips, and even featuring client testimonials. Their content is racking up likes, shares, and comments.
Now you are wondering, “Should I post Reels too?”
Many small business owners in Atlanta are asking the same question. Whether you are in construction, healthcare, food service, or legal services, it is natural to feel a little FOMO when your competitor’s Reels marketing strategy seems to be getting them all the attention online. The truth is, every day you are not visible in your audience’s feed, you risk being forgotten.
Let’s break down what is really going on and how you can decide if Instagram Reels and short-form video content should be part of your social media video strategy.
Why Is Everyone Posting Reels
It is not just a trend; it is a shift in how people consume information. Short-form video content like Instagram Reels and TikToks captures attention quickly, is easy to digest, and keeps people engaged.
This shift is one of the biggest social media trends in 2025, and it is changing how local businesses in Atlanta connect with customers. That is why the Reels engagement rate is often much higher than traditional posts. Reels typically get more views, more shares, and more interaction compared to static images or long-form posts.
In fact, social media platforms like Instagram are actively pushing Reels in their algorithm. That means more eyes on your business, especially if you post the right kind of content that delivers clear Instagram Reels benefits to your audience.
Your Competitor’s Social Media Strategy Might Be Working
Let’s be honest: your competitor probably is not a better lawyer, doctor, or contractor than you. But if they are getting more attention online, it is likely because they have adopted a smart Reels marketing strategy as part of their overall competitor social media strategy.
They are showing their face.
They are educating.
They are entertaining.
And most importantly, they are staying top of mind with potential clients in your area. If you are not doing the same, your business risks being left out of conversations especially online while your competitor continues building trust and attracting new leads in Atlanta.
Should I Post Reels for My Business?
Here is a quick quiz:
Do you want more visibility for your business?
Do you want to build trust before people even call or visit?
Do you want to show your personality and stand out from competitors?
Do you want a marketing strategy that actually brings in results?
If you answered yes to any of these, the answer is clear. You should consider posting Instagram Reels for business. Whether you run a law office, veterinary clinic, restaurant, construction company, or medical practice in Atlanta, Reels can help you attract and engage your local audience.
You do not need to dance or go viral. You just need to share real, informative, and consistent short-form video content that connects with your community. Remember that your competitors might already be doing it, which means the longer you wait, the more ground you could lose.
Instagram Reels Benefits for Local Atlanta Businesses
Let’s get specific. Here are the top Instagram Reels benefits for businesses in local markets like Atlanta:
Boost Visibility
Reels are pushed to a broader audience, not just your followers. That means new people in your city can discover your business daily, giving you a chance to compete directly with larger brands.Show Personality
Short videos let you speak directly to your audience. Whether it is a quick legal tip, a recipe, or a look behind the scenes, marketing with Reels helps humanize your brand and make it memorable in your local community.Drive Trust
When people see your face and hear your voice, they are more likely to trust you. Reels make it easier to build that connection quickly, which can improve your social media ROI.Increase Conversions
Reels do not just bring attention; they bring leads. With the right calls to action, your videos can send viewers straight to your website, booking page, or physical location in Atlanta.
Which One Is Better: Reels or Static Posts?
You might be thinking, “But I already post images and updates. Isn’t that enough?” Here is the deal: Reels vs static posts is not an either-or situation. However, when it comes to reach and engagement, Reels usually win.
That does not mean you should stop posting regular content. Your images and updates still have value, especially for maintaining your brand presence. But adding short-form video content like Reels into your social media video strategy gives your Atlanta business a serious edge. Reels allow you to show more in less time, connect on a personal level, and often get better results than static posts alone.
What’s the Difference Between Reels and Stories on Instagram?
Another question we get a lot is, “Should I post Reels or just stick to Stories?” Stories are great for daily updates and quick interactions, but they disappear after 24 hours. Reels, on the other hand, stay on your profile and keep working for you long after you hit post.
In the Reels vs Stories Instagram comparison, Stories are ideal for real-time updates, limited-time offers, or casual check-ins with your audience. Reels are better for long-term visibility, brand awareness, and reaching new people in your local Atlanta market.
If your goal is to attract new customers and keep your content working for you over time, choose Reels as a key part of your social media strategy.
Where Should You Focus: Reels or TikTok for Business?
If you are a small or mid-size business in Atlanta, you might be wondering where to focus your energy: TikTok or Instagram. In the Reels vs TikTok for business discussion, our take is that Instagram Reels are usually a better starting point for local businesses because:
Your target audience is likely already on Instagram.
It is easier to combine Reels with your existing posts and Stories.
Instagram is better set up for local discovery through hashtags and geotags.
That said, Reels vs TikTok for business does not have to be a fight. If you have the resources, repurpose your content on both platforms so you can expand your reach without doubling your workload.
What if I Do Not Have Time to Post Reels?
This is the biggest roadblock we hear from business owners: “I do not have the time or skills to create videos.”
That is where we come in. We help Atlanta businesses like yours plan, film, and publish short-form video content that works. From strategy to editing, we make it easy for you to keep up with social media trends in 2025 and beyond.
We will help you:
Develop a custom marketing with Reels strategy.
Film high-quality videos tailored to your audience.
Schedule and post content across your platforms.
Track results and measure social media ROI.
If your competitor is posting Instagram Reels for business, that is a signal, not a threat. It means your audience is online, watching, and waiting. You do not have to play catch-up. You can take the lead. Whether you want to start small or fully commit to video, we can help you get there. Contact Us today and let us build a video presence your competitors cannot match.
Who we are!
Adode |A-doe-day| Media is a podcasting, marketing, and visual content agency specializing in helping brands create meaningful connections with their audience. Adode has revolutionized the podcast industry by providing end to end production services to a variety of clients from corporations to influencers.
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