What to Expect in the First 90 Days of Working With a Healthcare Marketing Agency

You've probably heard the horror stories. A medical practice signs with a healthcare marketing agency, pays thousands upfront, and gets nothing but vague reports and excuses. Maybe you've even experienced it yourself, promised results that never came, or campaigns that seemed to drain your budget without bringing in new patients.

We get it. When you're running a busy practice, the last thing you need is another vendor who doesn't deliver. That's why we're pulling back the curtain to show you exactly what happens when you partner with a healthcare digital marketing agency that actually understands your world. No fluff, no fancy jargon, just a clear, week-by-week breakdown of what to expect in your first 90 days.

Days 1-14: Discovery and Foundation

The first two weeks aren't about jumping into ads and hoping for the best. They're about understanding your practice inside and out.

Week 1 starts with a deep-dive discovery session. We'll talk about your current patient flow, your growth goals, and what makes your practice different. We'll look at your competition and identify the gaps in the local market. This isn't a sales pitch, it's a working session where we learn how your practice actually operates. We'll ask questions like: What's your ideal patient? Which services are most profitable? What marketing have you tried before, and what happened?

Week 2 is technical audit time. Our team will review your website performance, check your Google Business Profile setup, and make sure all your tracking systems are in place. We need to know where you're starting from so we can measure real growth. (Speaking of audits, if you want to see where your current marketing stands before committing to anything, grab our free marketing audit here. It'll show you exactly what's working and what's leaving money on the table).

At the end of week two, you'll receive a complete strategy presentation that outlines exactly what we'll do, why we're doing it, and when you can expect to see results.

What you'll see: A clear roadmap document with priorities, timelines, and specific deliverables. No guesswork.

Your time commitment: About two hours total. One hour for the kickoff call and one hour to review materials. We respect that your time is valuable.

Days 15-45: Build and Launch

This is where strategy turns into action. Once you approve the roadmap, we get to work building your campaigns from the ground up.

Weeks 3-4 focus on campaign buildout. Our team creates ad copy that speaks directly to your patients' concerns. We build or optimize landing pages designed specifically to convert visitors into appointment requests. We set up tracking pixels so we can measure every dollar spent. We optimize your Google Business Profile to make sure you show up when people search for healthcare services in your area. Everything is built with one goal in mind: attracting qualified patients who actually show up.

Weeks 5-6 are launch time. Your campaigns go live across the platforms that make sense for your practice, typically Google Ads for immediate patient intent and targeted social media for awareness. Initial data starts flowing in immediately. You'll see leads coming through, and we'll begin weekly check-in calls to review performance and answer questions.

Important note: The leads you get in weeks 5-6 are valuable data, but they're not the final story. We're learning what messaging resonates, which services generate the most interest, and what type of patients convert best. This early phase is about gathering intelligence so we can optimize aggressively in the next phase.

What you'll see: Your first new patient leads from digital marketing. Weekly performance emails with metrics that actually matter such as leads, cost per lead, and appointment bookings.

Days 46-90: Optimize & Scale

Month two is when a good healthcare marketing agency separates itself from the rest. Anyone can launch campaigns. The real skill is in optimization.

Weeks 7-10 are all about refinement. We analyze which ad copy converts best and create more like it. We identify which services have the lowest cost per lead and allocate more budget there. We cut what's not working and double down on what is. If certain times of day or days of the week perform better, we adjust bids accordingly. If one landing page converts at twice the rate of another, we funnel more traffic there. Every decision is based on your actual data, not industry assumptions.

This is also when we start seeing patterns in your patient journey. Which referral sources bring in the highest-value patients? Which service lines have the best show-up rates? We use this intelligence to refine your entire marketing approach, not just your ads.

Weeks 11-12 culminate in your 90-day review. You'll receive a comprehensive performance report that shows exactly what happened over the quarter. We'll walk through your cost per lead by service line, your lead-to-patient conversion rate, and most importantly, your return on investment. This is the moment where we prove the value of working with a medical marketing agency that knows what it's doing.

What you'll see: Clear metrics tied to real business outcomes. You'll know your patient acquisition cost, lifetime patient value, and ROI down to the dollar.

Realistic expectations: Most practices see positive ROI by month three. SEO and organic growth compound over months 4-12 as your content strategy gains traction. Digital marketing is a marathon, not a sprint, but you should see meaningful patient growth within the first 90 days.

What Makes This Different

Here's what sets apart a truly effective healthcare marketing agency from the rest: we've actually worked in healthcare operations. Our founder has over 10 years of experience in healthcare revenue cycle management. We understand payer mix, reimbursement challenges, and the operational realities of running a practice. We're not just marketers who happen to work with doctors; we're healthcare professionals who understand marketing.

Transparent reporting is non-negotiable. You'll always know exactly where your marketing budget goes and what it produces. No hiding behind vanity metrics like impressions or clicks. We report on leads, appointments, and revenue.
No long-term contracts means we earn your business every single month. If we're not delivering results, you can walk away. That's how confident we are in our healthcare marketing services.

Ready to See What This Looks Like for Your Practice?

Before you commit to working with any healthcare digital marketing agency, you need to know where you currently stand. That's why we're offering a complimentary marketing audit that reveals exactly what's working in your current marketing and where you're losing potential patients.

Here's what you'll get:

A detailed analysis of your online presence
Competitive positioning review
Specific opportunities to attract more patients
Clear next steps you can implement immediately

Get your free marketing audit here. And if you're ready to have a real conversation about growing your practice, schedule a strategy call with our team. No pitch, no pressure, just an honest discussion about your goals and whether we're the right fit to help you get there.

Learn more about our healthcare marketing services here. Because the right healthcare marketing agency shouldn't feel like a risk, it should feel like a partnership built on transparency, results, and a genuine understanding of what it takes to run a successful medical practice in 2026.